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The Tech Revenue Dilemma
You're convinced you have the best tech on the planet. Product/market fit is there and you're better than your primary competitors. You've spent a bunch on marketing, have closed some nice deals and a few of your account execs have regularly exceeded their numbers. You should be crushing your revenue goals. But you're not. It's time to figure out why. Give us 30 minutes and we'll get you started.
The 4 P's of Revenue Effectiveness
Of course it starts with hiring the right sales talent but, beyond that, how are you supporting, enabling and developing them?
Confidence and success comes from preparation and it needs to be embedded into your sales culture. Not just annual plans and quarterly reviews but every prospect, client and internal meeting warrants adequate preparation. It's what will you set you apart from all the others.
Everyone needs processes in place, but don't overdo it. They need to be cohesive and non-invasive. Everything from the sales process, opportunity progression, lead generation/conversion, etc. needs to work in concert.
Taking action on all the above and creating an open, high-performing sales culture that is forward looking, not trapped in the past. Creating the right rhythm of cadence, expectations and achievement.
Services
SERVICES
Developing your customized, sustainable growth formula
We guarantee that we will find gaps within our first meeting. Whether it's US expansion, org optimization, customer segmentation, comp plans, sales tech stack, forecasting methodology, pipeline hygiene, business development, sales enablement, internal interlock, customer feedback loops, customer success, CRM usage, etc., we can go as deep and wide as you need.
From creating a frictionless buyers' journey, launching an indirect route-to-market, converting from a licensed model to SaaS, defining an anchor account approach, taking your business internationally, building out a world class business development team or ensuring customer success leads to brand ambassadors, we've got you covered.
We can fill the gap. Perhaps you're a Series A company looking to hire your first VP of Sales. Maybe you've recently made some org changes and are in transition or it could be time to add a CRO after some defined success. Whatever the case may be, we can provide you with the expertise you need for a fraction of the cost for whatever time period works best.
About
ABOUT
Don't take sales advice from someone who's never done it
While it's true the big consultancies may have seen a lot and have helped clients devise textbook sales strategies, methodologies and best practices based on previous engagements, observation or research. But odds are if you ask any of them how many inside sales, individual contributor, first line sales manager, sales director, vice president of sales or chief revenue officer roles they've held in tech sales the answer would be less than one.
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That's our difference. We've walked the walk. We've spent our entire careers in tech sales and have held all of the positions mentioned above and more; in different sectors of technology: enterprise software, infrastructure, SaaS, MSP, etc. Further, we've done it for the biggest tech companies in the world (IBM, Oracle, HPE), some that were looking to scale from $10M to $50M ARR, others that needed to transform from product-led sales and anything in between. In some cases, a full scale revenue org renovation was needed, in others it was a case of introducing some process change, go-to-market adjustments, sales tech improvements, pipeline hygiene or a combination of several things including culture change. The point is, the play-by-play announcer has probably called and seen a lot of games but wouldn't you rather learn from a Hall of Fame coach?
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